Origin Story was an important factor in this project, we also developed a brand language that reflects the provenance of the Himalayan mountain range.
About
Himaalayaan Ved approached our studio as they needed assistance in creating a brand identity as well as packaging design for their food range. Their organic product range consists of honey, cow ghee and mustard oil.
Provenance and origin mattered a lot to the founder, and so we looked at the provenance – the Himalayan mountain range for design inspiration.
Our studio also developed a design strategy that included capturing the purity of the Himalayan mountains. We also ensured that the organic goodness and health aspect of the products is reflected through the design of the brand.
The logo designed for Himaalayaan Ved has the H and V initials of the brand in it. The tiny v in the form of a leaf gives an organic touch to it andreflects the ancient wisdom of the communities living in the Himalayas. The overall aesthetic is linear and minimal.
Color Palette
Typography
Packaging
The packaging for the ghee is an illustration of a gauri cow. The illustration is done in a style which looks sophisticated. The colour palette used is a gradient of deep blue that gets lighter in shade. This colour gradient depicts the blue and white snow-capped mountains of the Himalayas and the sky together.
Provenance was an important factor in this project - and hence we implemented illustrations of the Himalayan mountain range on the outer box of all our pack ranges – from ghee to honey. These mountains became part of the brand language that has been extended across the packaging.