We were approached by Neeta Khemka, who was embarking on a venture in green gifting and sought our assistance in developing her brand's name, visual identity, and collaterals including stationery.
During our brainstorming sessions, we explored several names, including "Arannya," "Balcony Hours," "Aanand Baadi," and "Grin Gifts."
We initially chose "NIWA," meaning "garden" in Japanese, but shifted to "Neeva," inspired by the Hindi word for "foundation," to better resonate with Indian culture. Our goal was to transform Neeva from a simple gifting service into a holistic experience focused on meaningful, sustainable gifting.
We designed a logo for Neeva that blends elegance and warmth, using soft curves to symbolize growth and connection. The final design features a stylized leaf intertwined with the letter "N," reflecting the brand's commitment to nature and sustainable gifting. This design captures Neeva's spirit in a visually appealing and meaningful
Color Palette
The color palette for Neeva combines dark green, pastel green, and soft peach to evoke a sense of nature, tranquility, and warmth. Dark green symbolizes sustainability and growth, while pastel green adds freshness and calm. Soft peach introduces a touch of warmth and elegance, creating a harmonious and inviting aesthetic that reflects Neeva's commitment to meaningful, sustainable gifting.
Collaterals
Designing Neeva's stickers focused on capturing the brand's commitment to sustainable gifting. Featuring uplifting quotes on sustainability and kindness, the stickers enhance the gift experience, encouraging recipients to reflect on the thoughtfulness behind their gift.
For Neeva's butter paper, we used multiple logo pattern submarks to complement the green gifts. The design adds a touch of nature while reinforcing the brand's eco-friendly ethos, creating a thoughtful and sustainable presentation.
We designed care cards for Neeva with earthy colors and botanical illustrations, offering care tips and sustainability suggestions. The modern fonts and space for personal notes invite recipients to connect with their plants and make eco-friendly choices.